Did You Know?
Out of every 10 knives and scissors in the world, 7 are made in Yangjiang!
Yangjiang knives and scissors are renowned worldwide.
Located in Yangjiang, Guangdong Province, known as the “Capital of Knives and Scissors in China”, the city boasts a rich history in the hardware knife and scissor industry and is a nationally renowned industrial cluster.
- 2000 knife and scissor manufacturing enterprises
- Over 8000 related hardware trading companies
- 75% of China’s knife and scissor production
- 85% of China’s knife and scissor exports
- Products sold in over 130 countries and regions, including Europe, the USA, and Japan
Yangjiang has become China’s largest knife and scissor export base and the world’s largest production base for these products.
Yangjiang is opening its arms wide, welcoming talents from around the globe! We sincerely invite you to participate in the “Yangjiang Knives and Scissors” collective trademark logo design.
Your design—together with Yangjiang knives and scissors—will spread across the world and gain global acclaim!
To enhance the visibility, reputation, and influence of the “Yangjiang Knives and Scissors” regional brand, further strengthen the market competitiveness of Yangjiang’s hardware knife and scissor enterprises, and provide strong support for building a high-quality manufacturing powerhouse, we are hosting the “Yangjiang Knives and Scissors” Collective Trademark Design Contest and Hardware Knife and Scissor Product Design Competition. The relevant details are announced as follows:
I. Competition Theme
Design Leads Innovation and Development
II. Competition Schedule
June 19, 2024 – August 21, 2024
(Submission deadline: July 19, 2024)
III. Organization and Implementation
(A) Organizational Structure
- Guiding Unit
Yangjiang Municipal Bureau of Industry and Information Technology - Organizers
Yangjiang Hardware Knife and Scissor Industry Association
Guangdong Industrial Design Association - Co-organizers
Yangjiang Hardware Knife and Scissor Industry Intellectual Property Rapid Protection Center
Sino-French Design Industry Cooperation (Shunde) Center - Supporting Units
Guangdong University of Technology
Guangzhou Academy of Fine Arts
Guangdong University of Finance and Economics
South China Agricultural University
Guangdong Ocean University Yangjiang Campus
Guangdong Polytechnic of Science and Technology
Guangzhou Panyu Polytechnic
Guangdong AIB Polytechnic College
Guangdong Eco-Engineering Polytechnic
Yangjiang Vocational and Technical College
Yangjiang Technician College
(B) Organizing Committee
An organizing committee has been established, comprising officials from the Yangjiang Municipal Bureau of Industry and Information Technology, Yangjiang Hardware Knife and Scissor Industry Association, Guangdong Industrial Design Association, and Sino-French Design Industry Cooperation (Shunde) Center. The committee is responsible for reviewing competition plans, coordinating related matters, etc. The committee’s office is located at the Yangjiang Hardware Knife and Scissor Industry Association, overseeing daily operations during the competition.
IV. Participation Requirements
(A) “Yangjiang Knives and Scissors” Collective Trademark Design Requirements
- Design Positioning: Accurate, thematic, intuitive, aesthetically pleasing, and unambiguous. Should highlight originality, uniqueness, ease of dissemination, simplicity, usability, and international appeal. The design should embody the characteristics of Yangjiang’s hardware knife and scissor industry, convey the superior quality and historical value of Yangjiang products, and reflect a pioneering and innovative spirit.
- Language Combination: Designs can combine Chinese and English. The names are:
- Chinese Name: 阳江刀剪 (Yang Jiang Dao Jian)
- English Name: Yangjiang Knife and Scissors
- Design Format: Must be a combination of graphics and text (including images and words). Graphics and text should be separable and usable independently.
- Extended Applications: Participants are encouraged to design extended uses of the logo in various scenarios—for example, applying the logo on product packaging, in shopping malls, exhibitions, websites, office supplies, stationery, business cards, and other visual identity (VIS) applications.
- Submission Materials:
- (1) Trademark Flat Design Draft: A3 size, JPEG format, vertical layout, 1-2 pages. Must include the “Yangjiang Knives and Scissors” collective trademark logo design.
- (2) Application Scenario Images: Demonstrate the logo on products, packaging, exhibitions, supermarkets, shelves, sales venues, etc.
- (3) Logo Source Files: Vector files in formats like AI or CorelDRAW.
- (4) Design Description: Brief introduction to the work.
- Eligibility: Global university students, designers, design institutions, or design enthusiasts (no restrictions on nationality, age, or gender).
- Submission Limit: Each participant can submit up to 2 designs. All submissions must be original. Plagiarism or copying is strictly prohibited. Any infringement will result in disqualification and legal liability.
- Registration: Download the registration form from the official websites or WeChat public accounts of:
- Yangjiang Hardware Knife and Scissor Industry Association (www.yjwjdjxh.com) / WeChat: YJHKSA
- Guangdong Industrial Design Association (www.gdida.org) / WeChat: igdida
Fill in the participant’s basic information and sign the original design declaration.
- Submission: Send the registration form and design files to yjhkspa@163.com. Email subject should be “Participant Name + Work Name“. .
(B) Hardware Knife and Scissor Product Design Competition Requirements
Participating products should showcase novelty and aesthetics in design, with significant innovation in function, structure, form, technology, materials, and low-carbon aspects. They should meet market demand and have high market efficiency and social value.
- Participants:
- Hardware knife and scissor industry enterprises
- Design institutions
- Related units in the hardware knife and scissor industry
- Product Categories: Knives and scissors, kitchen utensils, beauty tools, multi-functional pliers, and other hardware products.
- Submission Method:
- (1) Required Materials:
- ① Product Design Board: Product renderings with brief descriptions of innovation, materials, technology, environmental aspects, etc. A3 size, JPEG format, vertical layout, 1-2 pages.
- ② Competition Registration Form (see attachment)
- ③ Physical Product
- (2) Submission Process:
- Digital Submission: Download the registration form from the official websites or WeChat public accounts mentioned above. Name the form as “Hardware Product Entry: Participant Name + Product Name“. Send the product design board and registration form to yjhkspa@163.com.
- Physical Submission: Submit products to the Yangjiang Hardware Knife and Scissor Industry Association (Address: Shop 11, South Gate, Yangjiang International Hardware Knife and Scissor Trading City, Zhenxing Road, Jiangcheng District, Yangjiang City). Unlimited product submissions, but all must be original.
- Deadline: All materials and products must be submitted by July 19, 2024.
- (1) Required Materials:
V. Evaluation Method
- Preliminary Evaluation: After submissions close, the organizing committee will invite domestic design experts for initial review.
- Final Evaluation: Renowned domestic and international designers, experts, scholars, industry specialists, and representatives from relevant departments will form the final jury to comprehensively assess and determine the winners.
To ensure the competition’s authority and fairness, the organizers will publicize the entries and results, accepting feedback from society to enhance public participation and supervision.
VI. Awards
(A) “Yangjiang Knives and Scissors” Collective Trademark Design Awards
(Details to be announced)
Join us in this exciting opportunity to showcase your creativity on a global stage. Let your design become the new symbol of excellence in the world-renowned Yangjiang knife and scissor industry!
For more information, please visit our official websites or contact us directly.
- Yangjiang Hardware Knife and Scissor Industry Association
Website: www.yjwjdjxh.com
Email: yjhkspa@163.com
WeChat: YJHKSA - Guangdong Industrial Design Association
Website: www.gdida.org
WeChat: igdida
We look forward to your participation!
